CHOCOLAT

Chocolat is an ice-cream shop and cafe bar in the central area of Milan, well known for its delicious gelato. For their very own chocolate bars, sold in their shop only, I designed a very minimal packaging, to focus on the essence of the chocolate bars.

PACKAGING DESIGN

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PURO 100%
FONDENTE 80%
FONDENTE 70%
BIANCO
PEPERONCINO
LATTE

Coming in 6 different flavours, I choose the colours to be the element defining which bar was in the box.

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ABOUT
Ruggero Gualdesi is an Art Director and Graphic Designer based in London. 
Experience in advertising concepts, print and digital campaigns, branding & identity and typography.

Helvetica or not Helvetica, that is the question.

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