Identity, Branding and Advertising
Doria Park Hotel and Europa Grand Hotel are 2 hotels in Lerici, Italy, overlooking the Gulf of poets in La Spezia.
When the Europa Grand Hotel was acquired by Doria Park Hotel they became the Doria Hotels and I was tasked with the creation of a logo and brand identity. One of the key attractions in Lerici is the castle, visible from both Hotels and the Doria Hotels logo is inspired by it.
Since 2005 I am collaborating with Doria Hotels to create all their collaterals for wedding events, the restaurant and all their services.
The Doria Hotels have a sailing boat renting service and hotel guests can book a day out with a professional skipper on the 'Blue freedom', and spend an entire day living the sea experience, enjoying the marvellous Italian coasts.
To promote the service I created a simple origami boat, positioned in each room. Once the origami boat is unfolded all the info about the service are revealed.