Identity, Branding and Advertising

Doria Park Hotel and Europa Grand Hotel are 2 hotels in Lerici, Italy, overlooking the Gulf of poets in La Spezia.

When the Europa Grand Hotel was acquired by Doria Park Hotel they became the Doria Hotels and I was tasked with the creation of a logo and brand identity. One of the key attractions in Lerici is the castle, visible from both Hotels and the Doria Hotels logo is inspired by it.

Since 2005 I am collaborating with Doria Hotels to create all their  collaterals for wedding events, the restaurant and all their services.

The 'i Doria' is a well-known restaurant of the Doria Park Hotel and with an important wine list. I designed it dividing the wines by regions and showing each wine label, to give customers a better experience.

The 'i Doria' restaurant menu is minimal but elegant, to mirror the high quality of food served.

The Doria Hotels have a sailing boat renting service and hotel guests can book a day out with a professional skipper on the 'Blue freedom', and spend an entire day living the sea experience, enjoying the marvellous Italian coasts.

To promote the service I created a simple origami boat, positioned in each room. Once the origami boat is unfolded all the info about the service are revealed. 

Ruggero Gualdesi is an Art Director and Graphic Designer based in London. 
Experience in advertising concepts, print and digital campaigns, branding & identity and typography.

Helvetica or not Helvetica, that is the question.


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