HYPERX

HYPERX

Product launches

HYPERX

HYPERX

With the ambitious aim to become a consumer brand, every year HyperX launches new products. For each product, a full set of marketing assets needs to be created. Part of my role in Kingston is to manage some of those launches and design a series of assets on time for the launch date, followed by extra assets for other activities on social media and for digital advertising.

PROJECT MANAGEMENT

As part of the launch process, I create marketing assets 2 weeks prior to the launch date. Assets include email, web banner, set up sheet, flyer, landing page and roll-up. I also localise all these assets in the 6 main EMEA languages, plus extra languages on certain assets.

flyer
emailer
quickscreen
landing_page
Partner_GDN_Pulsefire_FPS_web_banner_300x250_inhouse_MK1704057_EN_0417
HX_set_up_sheet
PP2

Once the marketing assets are ready, I upload them on the partner program website, for selected partners to be ready to list the products on time for the launch date.

Digital Media

Digital Media

After a product is launched, a set of digital media campaigns are created. 

GDN_banners

 

Photoshoot

Photoshoot

HyperX has broadened its range of influencers adding celebrities, like the footballers Dele Alli and Marco Reus, to the EMEA portfolio. 
I had the pleasure of being part of the team as a photographer to create images for the digital assets to promote new headsets.
I also took pictures with models to recreate lifestyle situations to be used on print and digital assets for the launch of new products.

Cloud_MIX_ads-Dele
Cloud_MIX_ads-Reus

Social Media

Social Media

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SAVAGE SSD PROMO
For an SSD promo where the target was a gamers audience, I designed a post in a classic fireball for the "hot" promo. It reached 50k users and 1.8k reactions.

SAVAGE SSD GIVEAWAY
To engage with our followers we run a 'Caption this' giveaway. People had to come up with a funny text for the image of our Savage SSD posted on the HyperX page. We selected 3 winners, you can see one of the lucky ones.

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ABOUT
Ruggero Gualdesi is an Art Director and Graphic Designer based in London. 
Experience in advertising concepts, print and digital campaigns, branding & identity and typography.

Helvetica or not Helvetica, that is the question.

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