KINGSTON TECHNOLOGY,

Event assets, social media and infographic

Kingston Technology participates in several major events targeting Corporate End Users to promote enterprise products. 

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Social media

I constantly work with the social media team to create posts that entertain and engage followers, with the products on focus but with a less corporate approach.

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MobileLite Wireless G3 mini campaign

For the launch of the new MobileLite Wireless G3, the company wanted to post on social media the 3 product's main features: battery, streaming and storage. I created 3 animated gifs to highlight those features in a funny and engaging way.

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For Easter, the company run a promo with many retailers in different countries and wanted to push this promo on social media. I created a simple and effective post that had been geolocated in 9 countries, with 20k impressions and around 3.5k link clicks.

On the 4th of May, I created a post for 'May the 4th be with you' day.

SSD V300 Easter promo

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Star Wars day

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For the launch of the new UV500 SSD, a consumer product in 3 different form-factors,
I created 4 colourful posts including a simple animated video, reaching up to 4K reactions in total.

UV500 SSD - Teaser

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UV500 SSD - Launch

      

UV500 SSD - Feature 1

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UV500 SSD - Feature 2

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Company page for recruitment ads

The HR department created a child Facebook page for new opening positions at both Kingston Technology and HyperX. They needed the header and post images. The British idiom "take a trip down memory lane" worked well for the header image. The posts were a stylised image of the products successful applicants would have to deal with.

The HR department created a child Facebook page for new opening positions at both Kingston Technology and HyperX. They needed the header and post images. The British idiom "take a trip down memory lane" worked well for the header image. The posts were a stylised image of the products successful applicants would have to deal with.

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Animated posts for daily content

To engage with users, posts are created regularly for certain dates. Here a selection.

The HR department created a child Facebook page for new opening positions at both Kingston Technology and HyperX. They needed the header and post images. The British idiom "take a trip down memory lane" worked well for the header image. The posts were a stylised image of the products successful applicants would have to deal with.

Christmas time

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Halloween

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Alan Turin day

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Happy New Year

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Photography day

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Video games day

Video games day

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Infographic

The DCP1000 is an enterprise SSD that delivers fast performance. To explain the advantages compared to a traditional array solution, I created this infographic.

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ABOUT
Ruggero Gualdesi is an Art Director and Graphic Designer based in London. 
Experience in advertising concepts, print and digital campaigns, branding & identity and typography.

Helvetica or not Helvetica, that is the question.

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