Branding and Art Direction 

BRIEF: Lafarge, a French industrial company specialising in construction materials, needed to refresh the plasterboard line Pregy with a new brand identity for their technical catalogues.

SOLUTION: Associating the flexibility of the plasterboard materials with the elegance of ballet dancer. The new logo expressed the 3 dimensions used to build the environment with those materials.

ROLE: Designed the logo and created the new identity for all assets, from the screw boxes to the plasterboard boxes. Curated the Art Direction of the photoshoot for the catalogue images.

IMPACT: For several years, builders were looking at building materials with elegant ballet forms.

Selected Works

HyperXProduct launches

MOLESKINEScreen printing

Say itBranding & UX Design - A case study

HyperXGraphic Design, Branding & Social Media

Kingston TechnologyGraphic design, visual communication and social media

Pregy by LafargeBranding and Art Direction

GEOX NETPrint campaign

UNITAREditorial Design

Central GrouchoPrint campaign

Doria hotelsIdentity, Branding and Advertising

Studi di avvocatiBranding & Identity

Tube BrandsInstagram feed

ChocolatPackaging design

VOLVOInteractive brochure

Stop-motion portfolioStop-motion video with print campaigns

ProfessioneCasaTV commercial

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© Ruggero Gualdesi |  Terms & Conditions