PROFESSIONECASA

The Italian real estate network needed to create its first national TV commercial to help its franchise business to grow.
I created 2 TV commercials, one about selling and one about buying a new house, both exploring the roller-coaster of emotions that is moving home.

ROLE:
Concept and art direction, overseeing the film shoot in Buenos Aires, Argentina.

CREDITS:
Advertising Agency
: Arnold Italy
Creative Director/Copywriter: Gianluca Nappi

Art Director: Ruggero Gualdesi

Production Company: Terminal

Director: Luca Lucini

The Italian real estate network needed to create its first national TV commercial to help its franchise business to grow.
I created 2 TV commercials, one about selling and one about buying a new house, both exploring the roller-coaster of emotions that is moving home.

ROLE: Art director, overseeing the film shoot in Buenos Aires, Argentina.
CREDITS:
Advertising Agency: Arnold Italy
Creative Director/Copywriter: Gianluca Nappi
Art Director: Ruggero Gualdesi

Production Company: Terminal
Director: Luca Lucini

TV COMMERCIALS AND PRINT CAMPAIGN

TV ad / 30" / Selling

TV ad / 30" / Buying

Print

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ABOUT
Ruggero Gualdesi is an Art Director and Graphic Designer based in London. 
Experience in advertising concepts, print and digital campaigns, branding & identity and typography.

Helvetica or not Helvetica, that is the question.

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