VOLVO

BRIEF:
Explain how the Volvo low-speed collision avoidance system works.

SOLUTION: Two magnets are hidden inside the brochure. When trying to close the brochure, or to make the car on the left to touch the car on the right, a force generated by the 2 magnets facing the same poles simulates the car braking itself, to avoid the collision with the car in front.

BRIEF:
Explain how the Volvo low-speed collision avoidance system works.

SOLUTION: Two magnets are hidden inside the brochure. When trying to close the brochure, or to make the car on the left to touch the car on the right, a force generated by the 2 magnets facing the same poles simulates the car braking itself, to avoid the collision with the car in front.

INTERACTIVE BROCHURE

ABOUT
Ruggero Gualdesi is an Art Director and Graphic Designer based in London. 
Experience in advertising concepts, print and digital campaigns, branding & identity and typography.

Helvetica or not Helvetica, that is the question.

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