VOLVO, 

Interactive brochure

BRIEF: Explain how the Volvo low-speed collision avoidance system works.

SOLUTION: Two magnets are hidden inside the brochure. When trying to close the brochure, or to make the car on the left to touch the car on the right, a force generated by the 2 magnets facing the same poles simulates the car braking itself to avoid the collision with the car in front.

Selected Works

HyperXProduct launches

MOLESKINEScreen printing

Say itBranding & UX Design - A case study

HyperXGraphic Design, Branding & Social Media

Kingston TechnologyGraphic design, visual communication and social media

Pregy by LafargeBranding and Art Direction

GEOX NETPrint campaign

UNITAREditorial Design

Central GrouchoPrint campaign

Doria hotelsIdentity, Branding and Advertising

Studi di avvocatiBranding & Identity

Tube BrandsInstagram feed

ChocolatPackaging design

VOLVOInteractive brochure

Stop-motion portfolioStop-motion video with print campaigns

ProfessioneCasaTV commercial

ABOUT
Ruggero Gualdesi is an Art Director and Graphic Designer based in London. Experience in print and digital advertising, branding and identity, social media and UX/UI design.

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