BRANDING, IDENTITY AND ADVERTISING
Doria Park Hotel and Europa Grand Hotel are two hotels in Lerici, Italy, overlooking the Gulf of Poets in La Spezia. When Doria Park Hotel acquired the Europa Grand Hotel, they became the Doria Hotels, and I was tasked with creating a logo and the brand identity. One of the main sights of Lerici is its castle, visible from both Hotels and the Doria Hotels logo takes inspiration from it.
Since 2005 I am collaborating with Doria Hotels to create all their collaterals for events, their restaurant, and services.
The ‘i Doria’ is the renowned restaurant of the Doria Park Hotel and with an important wine list. I designed it dividing the wines by regions and showing each wine label, to give customers a better experience to make their wine choices. I also designed the seasonal menu, which is changed every season following the same design.
The Doria Hotels have a sailing boat renting service and hotel guests can book a day out with a professional skipper on the 'Blue freedom', and spend an entire day living the sea experience, enjoying the marvellous Italian coasts. To promote the service I created a simple origami boat, positioned in each room. Once the origami boat is unfolded all the info about the service are revealed.