SKY SPORTS GOLF

DRTV & PRINT CAMPAIGN (CONCEPT)

BRIEF
Promote the 2020 Golf season Live on Sky Sports in Ireland. 

SOLUTION
A campaign focusing on the golf gods.

ROLE
From the conception of the idea to the realisation of the first print ad mockups. 

THE GOLF GODS

Even the world’s best golfers accept that they aren’t just competing against each other. They also have the ‘golf gods’ to contend with – a phenomenon golfers at every level can relate to. Fans can too.
Will the golf gods be cruel or kind? Who knows. That’s why you have to watch live on Sky Sports to find out.

PRINT

CREDITS

Creative Director: Nigel Edginton-Amor

Senior Designer: Ruggero Gualdesi

Copywriter: Liam Donnelly

Account Director: James Duncan

ABOUT

Ruggero Gualdesi is a Graphic Designer and Art Director based in London. 
Experience in print and digital campaigns, brand identity, creative strategy and typography.

Helvetica, or not Helvetica, that is the question.

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