With the ambitious aim to become a consumer brand, every year HyperX launches new products. For each product, a full set of marketing assets needs to be created. Part of my role in Kingston is to manage some of those launches and design a series of assets on time for the launch date, followed by extra assets for other activities on social media and for digital advertising.
Once the marketing assets are ready, I upload them on the partner program website, for selected partners to be ready to list the products on time for the launch date.
After a product is launched, a set of digital media campaigns are created.
HyperX has broadened its range of influencers adding celebrities, like the footballers Dele Alli and Marco Reus, to the EMEA portfolio. I had the pleasure of being part of the team as a photographer to create images for the digital assets to promote new headsets. I also took pictures with models to recreate lifestyle situations to be used on print and digital assets for the launch of new products.
Pictures have been used to advertise the HyperX products globally.
SAVAGE SSD PROMO
For an SSD promo where the target was a gamers audience, I designed a post in a classic fireball for the "hot" promo. It reached 50k users and 1.8k reactions.
SAVAGE SSD GIVEAWAY
To engage with our followers we run a 'Caption this' giveaway. People had to come up with a funny text for the image of our Savage SSD posted on the HyperX page. We selected 3 winners, you can see one of the lucky ones.