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HYPERX

PROJECT MANAGEMENT

With the ambitious aim to become a consumer brand, every year HyperX launches new products. For each product, a full set of marketing assets needs to be created. Part of my role in Kingston is to manage some of those launches and design a series of assets on time for the launch date, followed by extra assets for other activities on social media and for digital advertising.

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As part of the launch process, I create marketing assets 2 weeks prior to the launch date. Assets include email, web banner, set up sheet, flyer, landing page and roll-up. I also localise all these assets in the 6 main EMEA languages, plus extra languages on certain assets.

Once the marketing assets are ready, I upload them on the partner program website, for selected partners to be ready to list the products on time for the launch date.

After a product is launched, a set of digital media campaigns are created.

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PHOTOSHOOT

HyperX has broadened its range of influencers adding celebrities, like the footballers Dele Alli and Marco Reus, to the EMEA portfolio. I had the pleasure of being part of the team as a photographer to create images for the digital assets to promote new headsets. I also took pictures with models to recreate lifestyle situations to be used on print and digital assets for the launch of new products.

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Pictures have been used to advertise the HyperX products globally.

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Social Media

SAVAGE SSD PROMO
For an SSD promo where the target was a gamers audience, I designed a post in a classic fireball for the "hot" promo. It reached 50k users and 1.8k reactions.

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SAVAGE SSD GIVEAWAY
To engage with our followers we run a 'Caption this' giveaway. People had to come up with a funny text for the image of our Savage SSD posted on the HyperX page. We selected 3 winners, you can see one of the lucky ones.

ABOUT

Ruggero Gualdesi is an Art Director and Graphic Designer based in London. 
Experience in advertising concepts, print and digital campaigns, branding & identity and typography.

Helvetica or not Helvetica, that is the question.

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