kingston technology – Ruggero Gualdesi

social media

client

Kingston Technology

role

Creative Designer

deliverables

Social media assets

I constantly worked with the social media team to create posts that entertained and engaged followers, with the products on focus but with a less corporate approach. Over the years at Kingston Technology, I created bespoke assets for Social Media that helped product awareness and drove clicks to etailers.

MOBILELITE WIRELESS
SOCIAL MEDIA CAMPAIGN

MOBILELITE WIRELESS G3
SOCIAL MEDIA CAMPAIGN

For the MobileLite Wireless launch, Kingston Technology wanted to post on social media the 3 product's main features: battery, storage, and streaming. I created 3 animated gifs to highlight those features in a funny and engaging way.

BATTERY

STORAGE

STREAMING

KINGSTON UV500 SSD LAUNCH

UV500 SSD LAUNCH

For the launch of the new UV500 SSD, a consumer product in 3 different form-factors, I created 4 colourful posts including a simple animated video, reaching up to 4K reactions in total.

TEASER

LAUNCH

FEATURE

VIDEO

KINGSTON V300 SSD EASTER PROMO

For Easter, Kingston ran a promo with many retailers in different countries and wanted to push this on social media. I created a simple and effective post, geolocated in 9 countries that gained 20k impressions and around 3.5k link clicks.

FACEBOOK PAGE FOR RECRUITMENT

The HR department created a child Facebook page for new opening positions at both Kingston Technology and HyperX. They needed the header and post images. The British idiom "take a trip down memory lane" worked well for the header image. The posts were a stylised image of the products successful applicants would have to deal with.

HEADER