EVENT ASSETS, SOCIAL MEDIA AND INFOGRAPHIC
From 2014 to 2019 I worked in the in-house Creative Department at Kingston Technology. During those years I created bespoke assets for Social Media, that helped product awareness and drove clicks to etailers. Being Kingston Technology present to many B2B events in Europe every year, I managed the design and production of the stands, plus the assets to promote products there.
I constantly worked with the social media team to create posts that entertained and engaged followers, with the products on focus but with a less corporate approach.
MOBILELITE WIRELESS G3 MINI-CAMPAIGN
For the launch of the new MobileLite Wireless G3, the company wanted to post on social media the 3 product's main features: battery, streaming and storage. I created 3 animated gifs to highlight those features in a funny and engaging way.
UV500 SSD LAUNCH
For the launch of the new UV500 SSD, a consumer product in 3 different form-factors, I created 4 colourful posts including a simple animated video, reaching up to 4K reactions in total.
SSD V300 EASTER PROMO
For Easter, the company run a promo with many retailers in different countries and wanted to push this promo on social media. I created a simple and effective post that had been geolocated in 9 countries, with 20k impressions and around 3.5k link clicks.
COMPANY'S FACEBOOK PAGE FOR RECRUITMENT ADS
The HR department created a child Facebook page for new opening positions at both Kingston Technology and HyperX. They needed the header and post images. The British idiom "take a trip down memory lane" worked well for the header image. The posts were a stylised image of the products successful applicants would have to deal with.
ANIMATED POSTS FOR DAILY CONTENT
To engage with users, posts are created regularly for certain dates. Here a selection.
HAPPY NEW YEAR
ALAN TURIN DAY
VIDEO GAMES DAY
STAR WARS DAY
Kingston Technology participates in several major events targeting Corporate End Users to promote enterprise products.