kt_mlwg3_battery

KINGSTON TECHNOLOGY

EVENT ASSETS, SOCIAL MEDIA AND INFOGRAPHIC

From 2014 to 2019 I worked in the in-house Creative Department at Kingston Technology. During those years I created bespoke assets for Social Media, that helped product awareness and drove clicks to etailers. Being Kingston Technology present to many B2B events in Europe every year, I managed the design and production of the stands, plus the assets to promote products there.

SOCIAL MEDIA

I constantly worked with the social media team to create posts that entertained and engaged followers, with the products on focus but with a less corporate approach.

MOBILELITE WIRELESS G3 MINI-CAMPAIGN
For the launch of the new MobileLite Wireless G3, the company wanted to post on social media the 3 product's main features: battery, streaming and storage. I created 3 animated gifs to highlight those features in a funny and engaging way.

kt_mlwg3_battery
kt_mlwg3_storage
kt_mlwg3_stream

UV500 SSD LAUNCH
For the launch of the new UV500 SSD, a consumer product in 3 different form-factors, I created 4 colourful posts including a simple animated video, reaching up to 4K reactions in total.

social_UV500_teaser
social_UV500_feat1
social_UV500_feat2

SSD V300 EASTER PROMO
For Easter, the company run a promo with many retailers in different countries and wanted to push this promo on social media. I created a simple and effective post that had been geolocated in 9 countries, with 20k impressions and around 3.5k link clicks.

kt_easter

COMPANY'S FACEBOOK PAGE FOR RECRUITMENT ADS
The HR department created a child Facebook page for new opening positions at both Kingston Technology and HyperX. They needed the header and post images. The British idiom "take a trip down memory lane" worked well for the header image. The posts were a stylised image of the products successful applicants would have to deal with.

kt_hiring
hx_hiring

ANIMATED POSTS FOR DAILY CONTENT
To engage with users, posts are created regularly for certain dates. Here a selection.

kt_santa

CHRISTMAS TIME

kt_newyear

HAPPY NEW YEAR

kt_halloween

HALLOWEEN

kt_photography_day

PHOTOGRAPHY DAY

kt_alanturin

ALAN TURIN DAY

kt_videogame

VIDEO GAMES DAY

kt_star_wars-1

STAR WARS DAY
(not animated)

EVENTS

Kingston Technology participates in several major events targeting Corporate End Users to promote enterprise products. 

Kingston_booth_02
Kingston_booth_01
infographic_01a
infographic_02a

ABOUT

Ruggero Gualdesi is an Art Director and Graphic Designer based in London. Experience in advertising concepts, print and digital campaigns, branding & identity and typography.

Helvetica or not Helvetica, that is the question.

GET IN TOUCH

RG_round_01_WHITE_200px

© Ruggero Gualdesi | Terms & Conditions

Privacy Policy