VOLVO

INTERACTIVE LEAFLET

BRIEF 
Explain how the Volvo low-speed collision avoidance system works.

SOLUTION 
Two magnets are hidden inside the brochure. When trying to close the leaflet, or to make the car on the left page to touch the car on the right, a force generated by the 2 magnets facing the same poles simulates the car braking itself, to avoid the collision with the car in front.

Volvo_brochure_2021_01

ABOUT

Ruggero Gualdesi is a Graphic Designer and Art Director based in London. 
Experience in print and digital campaigns, brand identity, creative strategy and typography.

Helvetica, or not Helvetica, that is the question.

GET IN TOUCH

RG_2021_nocircle_white_h80
RG_2021_nocircle_white_h80

© Ruggero Gualdesi | Terms & Conditions | Website typefaces: Messapia Bold & Apfel Grotesk by collletttivo.it

Made with Semplice.

© Ruggero Gualdesi | Terms & Conditions 
Website typefaces: Messapia Bold & Apfel Grotesk by collletttivo.it
Made with Semplice.

Privacy Policy