VOLVO

INTERACTIVE LEAFLET

BRIEF 
Explain how the Volvo low-speed collision avoidance system works.

SOLUTION 
Two magnets are hidden inside the brochure. When trying to close the leaflet, or to make the car on the left page to touch the car on the right, a force generated by the 2 magnets facing the same poles simulates the car braking itself, to avoid the collision with the car in front.

ABOUT

Ruggero Gualdesi is a Graphic Designer and Art Director based in London. 
Experience in print and digital campaigns, brand identity, creative strategy and typography.

Helvetica, or not Helvetica, that is the question.

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