In Japan. Photo by Jacopo Pagani

My interest in arts and graphic design started at a young age, and since then, it was clear to me that this was the professional path I wanted to follow by turning my passion into my work. After I graduated from school, I moved to Milan, where I studied at Accademia di Comunicazione, one of the most prestigious schools in Visual Communication in Italy, and graduated with a BA in ‘Advertising Art Direction’.

Following my graduation, I had the fortune and privilege to start working in advertising next to some of the best creative directors in several important advertising agencies like Bates, TBWA and Arnold Worldwide, where I developed my creative thinking and design craft.

I moved to the UK to pursue an international career, where I worked for a multinational tech company on B2C & B2B projects and at Sky Creative Agency on key art projects and creative campaigns. I also work with national and international clients as a freelance Graphic Designer & Art Director.

The variety of skills and experiences acquired in the years of work next to my mentors has led me to develop creative ideas that travel across media, a critical skill to have in the switch from traditional to digital. I believe it is an exciting time to work in communication as ideas come from everywhere and can turn into anything.

That’s why my interests are focused on, but not limited to, graphic design. Can often be found practising calligraphy, swimming and watching tons of movies. But not all at the same time.


Ruggero Gualdesi is a Graphic Designer and Art Director based in London. 
Experience in creative strategy, print and digital campaigns, branding & identity and typography.

Helvetica, or not Helvetica, that is the question.



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