Italian Graphic Designer and Art Director based in London. Specialising in brand identity and creative strategy, with a passion for typography.

Throughout my career, I worked for both advertising agencies and in-house creative departments as an integral part of any team working on national and international brands. I enjoy creating concept-driven work, ideas that travel across media to solve business problems.

Clients list: White Claw, Canon, Cadbury, Sky UK, NowTV, Kingston Technology, HyperX, Oxford University Press, United Nations, Geox, Honda, Lafarge, ProfessioneCasa and more.


© Ruggero Gualdesi

I grew up in a city by the sea in the northwest of Italy. My interest in arts and graphic design started at a young age, I was playing with paint and ink when everyone else wanted to be the next Roberto Baggio. I studied and graduated with a BA in 'Advertising Art Direction' from Accademia di Comunicazione in Milan.

In Milan, I had the fortune and privilege to start working in advertising agencies like Bates, TBWA and Arnold Worldwide, next to talented creative directors. That is where I developed my creative thinking and design craft.

My passion for design and art made me move to the UK, where I worked for a multinational tech and gaming company on B2C & B2B projects and at Sky Creative Agency on key art projects and creative campaigns. I also work with national and international clients as a freelance Graphic Designer & Art Director.

The variety of skills and experiences acquired in the years of work next to my mentors has led me to develop creative ideas that travel across media, a critical skill to have in the switch from traditional to digital. I believe it is an exciting time to work in communication as ideas come from everywhere and can turn into anything.

That’s why my interests are focused on, but not limited to, graphic design. Can often be found practising printing techniques, swimming and watching tons of movies. But not all at the same time.

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