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CHOCOLAT

PACKAGING DESIGN

Chocolat is an ice-cream shop and cafe bar in the central area of Milan, well known for its delicious gelato. For their very own chocolate bars, sold in their shop only, I designed a very minimal packaging, to focus on the essence of the chocolate bars.

PURO 100% FONDENTE 80% FONDENTE 70% BIANCO PEPERONCINO LATTE

Coming in 6 different flavours, I chose the colours to be the element defining which chocolate bar was in the box.

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ABOUT

Ruggero Gualdesi is an Art Director and Graphic Designer based in London. Experience in advertising concepts, print and digital campaigns, branding & identity and typography.

Helvetica or not Helvetica, that is the question.

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