Geox_runner
Geox_Scarpa_600px

GEOX NET

PRINT CAMPAIGN

BRIEF
Advertise the new Geox Net, first sport shoes having the whole sole with the patented breathing system.

SOLUTION
A campaign with two different subjects, showing a runner and a basketball player forming from the classic 'breathing cloud' known of Geox.

ROLE
Conception and Art Direction.

GEOX NET

PRINT CAMPAIGN

BRIEF
Advertise the new Geox Net, first sport shoes having the whole sole with the patented breathing system.

SOLUTION
A campaign with two different subjects, showing a runner and a basketball player forming from the classic 'breathing cloud' known of Geox.

ROLE
Conception and Art Direction

geox_runner
geox_basketball

ABOUT

Ruggero Gualdesi is a Graphic Designer and Art Director based in London. 
Experience in creative strategy, print and digital campaigns, branding & identity and typography.

Helvetica, or not Helvetica, that is the question.

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