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HYPERX

EMEA BRAND GUARDIAN

In my last four years at Kingston Technology, I worked on the HyperX brand with genuine passion. The gaming industry is one of the fastest-growing businesses. With the HyperX team, I managed to achieve great results, including seeing few of my projects being adopted globally by the brand and helping the UK team make the difficult move to the retail business with positive feedback.
 

HYPERX

EMEA BRAND GUARDIAN

In my last four years at Kingston Technology, I worked on the HyperX brand with genuine passion. The gaming industry is one of the fastest-growing businesses. With the HyperX team, I managed to achieve great results, including seeing few of my projects being adopted globally by the brand and helping the UK team make the difficult move to the retail business with positive feedback.
 

PHOTOSHOOTS

HyperX has broadened its range of influencers adding celebrities, like footballers Dele Alli and Marco Reus, to the EMEA portfolio. I had the pleasure of being part of the team as a photographer to create images for the digital assets to promote new headsets.

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PHOTOSHOOTS

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PHOTOSHOOTS

I also took pictures with models to recreate lifestyle situations to be used on print and digital assets to launch new products.

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GAMING EVENTS

HyperX participates every year at the most significant gaming events across Europe. People gather to play video games at its booth, meet gaming teams, and discover the latest HyperX products.

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STAFF T-SHIRTS

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FLYERS

GAMING ROOM

With the uprise of gaming teams that HyperX sponsors and the need for original content for the Social Media platforms, the brand decided to have its very own gaming room. In here, gaming teams can bootcamp and participate in world tournaments, and influencers can create videos about new products and brand representatives host meetings and play video games.

I designed the dark external walls with just the HX symbol, in contrast with the standard office environment, to give the room an aggressive and challenging look & feel. On the inside, with a simple graphic design, the white walls focus the attention on the brand.

There is also a dedicated wall for PR interviews that, while it shows the brand, also has little references to items found in popular video games to make the brand appear closer to the gamers. Because we’re all gamers, in the end.

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SAVAGE SSD PROMO
For an SSD promo where the target was a gamers audience, I designed a post in a classic fireball for the "hot" promo. It reached 50k users and 1.8k reactions.

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SAVAGE SSD GIVEAWAY
To engage with our followers, we run a 'Caption this' giveaway. People had to come up with a funny text for our Savage SSD image posted on the HyperX page. We selected three winners, and you can see one of the lucky ones above.

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CLOUD REVOLVER LAUNCH
That was the first teaser post to reveal very little of the upcoming new headset, having very distinguished earcups compared to the previous HyperX headsets. We reached more than 200K followers for the launch campaign.

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1M FOLLOWERS MILESTONE
In the style of the old video games from the '80s, I animated this post to celebrate the milestone of the HyperX page.

SOCIAL MEDIA

In collaboration with the social media team, I create daily contents for giveaways, product launches, promotions and important milestones.

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RETAIL

Among other objectives, I was in charge of designing and supervising retail assets for HyperX, the gaming-focused brand of Kingston Technology. Shortly after, we got bays in stores like Maplin, Dixons and GAME in the UK, followed by LeClerc in France, thanks to the artwork I designed winning pitches against competitors.

ABOUT

Ruggero Gualdesi is a Graphic Designer and Art Director based in London. 
Experience in creative strategy, print and digital campaigns, branding & identity and typography.

Helvetica, or not Helvetica, that is the question.

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