ktc-header-SOCIAL-LG

KINGSTON TECHNOLOGY

SOCIAL MEDIA

I constantly worked with the social media team to create posts that entertained and engaged followers, with the products on focus but with a less corporate approach. Over the years at Kingston Technology, I created bespoke assets for Social Media that helped product awareness and drove clicks to etailers. 

MOBILELITE WIRELESS 
SOCIAL MEDIA CAMPAIGN

MOBILELITE WIRELESS G3
SOCIAL MEDIA CAMPAIGN

For the MobileLite Wireless launch, Kingston Technology wanted to post on social media the 3 product's main features: battery, storage, and streaming. I created 3 animated gifs to highlight those features in a funny and engaging way.

BATTERY

kt_mlwg3_battery

STORAGE

kt_mlwg3_storage

STREAMING

kt_mlwg3_stream

KINGSTON UV500 SSD LAUNCH

UV500 SSD LAUNCH

For the launch of the new UV500 SSD, a consumer product in 3 different form-factors, I created 4 colourful posts including a simple animated video, reaching up to 4K reactions in total.

TEASER

social_UV500_teaser

LAUNCH

social_UV500_feat1

FEATURE

social_UV500_feat2

VIDEO

KINGSTON V300 SSD EASTER PROMO

KINGSTON V300 SSD EASTER PROMO

For Easter, Kingston ran a promo with many retailers in different countries and wanted to push this on social media. I created a simple and effective post, geolocated in 9 countries that gained 20k impressions and around 3.5k link clicks.

kt_easter

FACEBOOK PAGE FOR RECRUITMENT

FACEBOOK PAGE FOR RECRUITMENT

The HR department created a child Facebook page for new opening positions at both Kingston Technology and HyperX. They needed the header and post images. The British idiom "take a trip down memory lane" worked well for the header image. The posts were a stylised image of the products successful applicants would have to deal with.

HEADER

KINGSTON

kt_hiring

HYPERX

hx_hiring

DAILY CONTENT

DAILY CONTENT

To engage with users, I regularly created animated and static posts for specific dates. Here a selection.

HAPPY NEW YEAR

kt_newyear

HALLOWEEN

kt_halloween

PHOTOGRAPHY DAY

kt_photography_day

CHRISTMAS TIME

kt_santa

ALAN TURIN DAY

kt_alanturin

VIDEO GAMES DAY

kt_videogame

STAR WARS DAY

kt_star_wars-1

ABOUT

Ruggero Gualdesi is a Graphic Designer and Art Director based in London. Experience in advertising concepts, print and digital campaigns, branding & identity and typography.

Helvetica, or not Helvetica, that is the question.

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