MILLBOARD REBRAND
client
MILLBOARD
role
Senior Designer
I led the brand redesign for Millboard, working with the partner agency Bernadette, who had revamped their website and needed a simplified logo.
Since a new logo naturally calls for an overall brand refresh, I took charge of updating the entire identity.
I worked closely with the client, presenting the process and final results along the way.
This included redesigning everything from their adverts and brochures to their digital experience, catalogues, and sample materials, giving the brand a fresh, cohesive look.
the logo
The logo redesign stayed close to the original, but it needed careful consideration for its digital presence. The monogram “M” with a green line above it is a nod to the brand’s focus on sustainable outdoor products.
the guidelines
I redesigned the brand guidelines with simplicity in mind, focusing on clean layouts and streamlined elements. This approach made the guidelines easy to understand and implement, ensuring consistency across all brand materials.
The rebrand began with the new website, which I integrated into the design with a line at the top, reminiscent of a website loading bar and a tab navigation system.
the adverts
Following the brand refresh, I redesigned the OOH and print campaigns with a simpler, product-focused approach. The new design put the product front and centre, cutting back on distractions to create a cleaner, more impactful look that aligned with the updated brand identity.
credits
design director
senior designer
creative team
producer
Phil Tee
Ruggero Gualdesi
Marthon Pucci, Brian Caruso
James West
credits
Design Director: Phil Tee
Senior Designer: Ruggero Gualdesi
Creative team: Marthon Pucci, Brian Caruso
Producer: James West
© ruggero gualdesi