
PROFESSIONE CASA
TV & PRINT CAMPAIGN
The Italian real estate network needed to create its first national TV ad to help its franchise business to grow. I worked on two TV ads, one about selling and one about buying a new house, exploring the roller-coaster of emotions that are moving home.
ROLE
Concept and art direction, overseeing the film shoot in Buenos Aires, Argentina.
TV AD – 30" – Selling
TV AD – 30" – Buying
CREDITS
Advertising agency: Arnold Italia
Creative Director/Copywriter: Gianluca Nappi
Art Director: Ruggero Gualdesi
Production company: Terminal
Director: Luca Lucini
PRINT CAMPAIGN


ABOUT
Ruggero Gualdesi is a Graphic Designer and Art Director based in London.
Experience in print and digital campaigns, brand identity, creative strategy and typography.
Helvetica, or not Helvetica, that is the question.
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© Ruggero Gualdesi | Terms & Conditions | Website typefaces: Messapia Bold & Apfel Grotesk by collletttivo.it
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© Ruggero Gualdesi | Terms & Conditions
Website typefaces: Messapia Bold & Apfel Grotesk by collletttivo.it
Made with Semplice.