TV & PRINT CAMPAIGN
The Italian real estate network needed to create its first national TV ad to help its franchise business to grow. I worked on two TV ads, one about selling and one about buying a new house, exploring the roller-coaster of emotions that are moving home.
Concept and art direction, overseeing the film shoot in Buenos Aires, Argentina.
TV AD – 30" – Selling
TV AD – 30" – Buying
Advertising agency: Arnold Italia
Creative Director/Copywriter: Gianluca Nappi
Art Director: Ruggero Gualdesi
Production company: Terminal
Director: Luca Lucini