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PROFESSIONE CASA

TV & PRINT CAMPAIGN

The Italian real estate network needed to create its first national TV ad to help its franchise business to grow. I created 2 TV ads, one about selling and one about buying a new house, both exploring the roller-coaster of emotions that is moving home.

ROLE:
Concept and art direction, overseeing the film shoot in Buenos Aires, Argentina.

CREDITS:
Advertising Agency: Arnold Italy
Creative Director/Copywriter: Gianluca Nappi
Art Director: Ruggero Gualdesi
Production Company: Terminal
Director: Luca Lucini

TV AD // 30" // Selling

TV AD // 30" // Buying

Print campaign

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ABOUT

Ruggero Gualdesi is an Art Director and Graphic Designer based in London. 
Experience in advertising concepts, print and digital campaigns, branding & identity and typography.

Helvetica or not Helvetica, that is the question.

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