ROALD & BEATRIX
client
SKY ONE
role
Graphic Designer
Design the Key Art of the new Sky Original ‘Roald & Beatrix: The tail of the curious mouse’, starting from this proposition: ‘The magical story of an unlikely encounter between a young child and his hero’.
When it comes to talking about Beatrix Potter and Roald Dahl, child memories come up, with a sense of feeling their books’ magic again. The Sky One Original is a film inspired by the actual encounter between the two authors.
For the Key Art, I imagined the story to come out from a book that could have been written by the two writers. And to perfect the magic feeling, the scene is set in England’s hills with a touch of a Christmassy/winter look.
I was the Senior Designer on the project, working with the creative team on the key art concept.
BACKGROUND
Starting from the end board of the movie, I created a graphic background set in England's hills. Working with the retouching team, we gave the scene a more Christmassy look.
Background of the end credits
Background before retouching
BOOK SPINE
Taking inspirations from the Penguin Classics collection, I designed a few variants that were tested against different colour combinations. The final choice was for a festive red book with a creamy colour for the illustration.

Penguin Classics
Design options
Tests with colours
VARIANTS FOR TV
credits
creative director
senior designer
creative team
producer
retoucher
Alastair Austin
Ruggero Gualdesi
Talia Slater, Luke Butler
Paul Coward
Simon Schmitt
credits
Creative Director: Alastair Austin
Senior Designer: Ruggero Gualdesi
Creative team: Talia Slater, Luke Butler
Producer: Paul Coward
Retoucher: Simon Schmitt
© ruggero gualdesi 2025
© ruggero gualdesi 2025
© ruggero gualdesi 2025
© ruggero gualdesi 2025
© ruggero gualdesi 2025