Design the Key Art of the new Sky Original ‘Roald & Beatrix: The tail of the curious mouse’, starting from this proposition: ‘The magical story of an unlikely encounter between a young child and his hero’.
When it comes to talking about Beatrix Potter and Roald Dahl, child memories come up, with a sense of feeling their books’ magic again. The Sky One Original is a film inspired by the actual encounter between the two authors.
For the Key Art, I imagined the story to come out from a book that could have been written by the two writers. And to perfect the magic feeling, the scene is set in England’s hills with a touch of a Christmassy/winter look.
I was the Senior Designer on the project, working with the creative team on the key art concept.
VARIANTS FOR TV
Talia Slater, Luke Butler
Creative Director: Alastair Austin
Senior Designer: Ruggero Gualdesi
Creative team: Talia Slater, Luke Butler
Producer: Paul Coward
Retoucher: Simon Schmitt