ROALD & BEATRIX
SKY ONE KEY ART
Design the key art of the new Sky Original 'Roald & Beatrix: The tail of the curious mouse', starting from this proposition: The magical story of an unlikely encounter between a young child and his hero.
The magic world of books. Scroll down to discover the process.
I was the senior designer on the project, working with the creative team on the key art concept. Once the idea was approved, I designed most of the key art elements, like the book spine and the background.
Here the journey to create the key art for the Roald & Beatrix show. Follow me down the Peter Rabbit hole.
Everything started with a simple yet magical proposition.
This is the scamp of the first concept that got almost approved, but there were some bumps in the road and it needed to be changed. Although I'm delighted with the final result, I think it's worth exploring how a concept can evolve.
THE MAGICAL STORY OF
AN UNLIKELY ENCOUNTER
BETWEEN A YOUNG CHILD AND HIS HERO
These are the reference used to give the idea of a well-crafted pop-up book, where real characters can live together with a paper-cut world. This concept shows the movie's essence; fictional animals live close to their real creators.
A gentle gold light coming out of the pop-up book would lit up Dawn French's face.
Photos copyright: James Day, images are only for reference.
Here a few options that were on the table.
Starting from the end board of the movie, I created a graphic background set in England's hills. Working with the retouching team, we gave the scene a more Christmassy look.
Taking inspirations from the Penguin Classics collection, I designed a few variants that were tested against different colour combinations. The final choice was for a festive red book with a creamy colour for the illustration.