Design the key art of the new Sky Original 'Roald & Beatrix: The tail of the curious mouse', starting from this proposition: The magical story of an unlikely encounter between a young child and his hero.
The magic world of books. Scroll down to discover the process.
Senior Designer on the project, working with the creative team on the key art concept. Once the idea was approved, I designed most of the key art elements, like the book spine and background.
Here the journey to create the key art for the Roald & Beatrix show. Follow me down the Peter Rabbit hole.
Everything started with a simple yet magical proposition.
THE MAGICAL STORY OF AN UNLIKELY ENCOUNTER BETWEEN A YOUNG CHILD AND HIS HERO
This is the scamp of the first concept that got almost approved, but there were some bumps in the road and it needed to be changed. Although I'm delighted with the final result, I think it's worth exploring how a concept can evolve.
THE BOOK SPINE
Taking inspirations from the Penguin Classics collection, I designed a few variants that were tested against different colour combinations. The final choice was for a festive red book with a creamy colour for the illustration.
VARIANTS FOR TV
Creative Director: Alastair Austin
Senior Designer: Ruggero Gualdesi
Creatives: Talia Slater, Luke Butler
Producer: Paul Coward
Retoucher: Simon Schmitt