SKY SPORTS — ROI
DRTV and print campaign (concept)
Promote the 2020 Golf season Live on Sky Sports in Ireland. I worked with a copywriter on the conception of the idea to realising the first print ad mockups. The task was to create an ad with available Sky Sports footage videos and images. Due to Covid-19, the project never saw the light but here the rationale.
Even the world’s best golfers accept that they aren’t just competing against each other. They also have the ‘golf gods’ to contend with – a phenomenon golfers at every level can relate to. Fans can too. Will the golf gods be cruel or kind? Who knows. That’s why you have to watch live on Sky Sports to find out.
Creative Director: Nigel Edginton-Amor
Senior Designer: Ruggero Gualdesi
Copywriter: Liam Donnelly
Account Director: James Duncan