In 2023 White Claw launched its first pure vodka and I worked on the OOH campaign design, inlcuding the creation of the CGI vodka bottle to be used on all the campaign assets.
Starting from the blue print of the official bottle I created the CGI vodka bottle in Cinema 4D to be used in all the OOH visuals.
Marthon Pucci, Brian Caruso
Design Director: Phil Tee
Senior Designer: Ruggero Gualdesi
Creative team: Marthon Pucci, Brian Caruso
Producer: James West