WHITE CLAW VODKA

client

WHITE CLAW

role

Graphic Designer

In 2023 White Claw launched its first pure vodka and I worked on the OOH campaign design, inlcuding the creation of the CGI vodka bottle to be used on all the campaign assets.

White-Claw-Vodka-01

PROCESS

Starting from the blue print of the official bottle I created the CGI vodka bottle in Cinema 4D to be used in all the OOH visuals.

White-Claw-Vodka-02
White-Claw-Vodka-03
WC_vodka_OOH_03
WC_vodka_OOH_01
WhiteClaw_Vodka_Mural_01
WC_vodka_OOH_06

guidelines

Vodka_Guidelines_Page_01
Vodka_Guidelines_Page_03
Vodka_Guidelines_Page_09

guidelines

Vodka_Guidelines_Page_02
Vodka_Guidelines_Page_06
Vodka_Guidelines_Page_08

guidelines

Vodka_Guidelines_Page_05
Vodka_Guidelines_Page_04
Vodka_Guidelines_Page_10

credits

design director
senior designer
creative team
producer

Phil Tee
Ruggero Gualdesi
Marthon Pucci, Brian Caruso
James West

credits

Design Director: Phil Tee

Senior Designer: Ruggero Gualdesi

Creative team: Marthon Pucci, Brian Caruso

Producer: James West