London-based Graphic Designer and Art Director specialising in branding and creative strategy.

I'm really into developing ideas that travel across media to solve business problems. With a multidisciplinary background, my approach is through research, conception and design.

I can often be found practising hand-printing techniques, playing tennis and watching tons of movies.
But not all at the same time.

— experience

Senior Designer — VCCP

11.2021 - to date  »  London, UK

I play a crucial role within the internal design studio at VCCP, collaborating with various agency clients and contributing to pitches. Working closely with creative directors, I design campaigns for OOH and social media platforms. Additionally, I take on individual projects, overseeing the entire process from conception to delivery. This encompasses a diverse range of tasks, including branding initiatives, 3D projects, and creating retail key visuals. My role allows me to engage in both collaborative and independent design work, ensuring that each project meets the highest standards of creativity and quality.

Notable clients: White Claw, Canon, EasyJet, Walkers, Sage. Nationwide, Cadbury.

Senior Designer — Oliver Agency

09.2021 - 11.2021  »  London, UK

Worked in-house on the Chaucer account as a creative pair with a copywriter, delivering assets for events and internal campaigns.

Senior Designer & Art Director — AKQA

06.2021 - 08.2021  »  London, UK

 I worked collaboratively with a team on a project for an American private equity firm, tackling various aspects to meet the client's needs effectively.

Senior Designer — Sky Creative Agency

09.2019 - 12.2020 » London, UK

Worked in the Advertising team to deliver engaging and impactful key art projects for Sky One (the Christmas movie 'Roald & Beatrix' and 'Bulletproof South Africa'), involved at all stages of the creative process – from conception to delivery. NowTV Sports OOH and Sky Sports new golf season print campaigns, while collaborating closely with copywriters and in wider teams to find creative solutions to briefs. Also worked on digital campaigns for NowTV and Sky Cinema in a fast-paced and fast-moving environment.

Design Lead — TypeThursday London

05.2018 - 02.2020  »  London, UK

Led the London Design team to develop visuals to support events on social media. Experiencing the behind-the-scene of events organisation in London and guiding other talented designers that shared the same passion for typography has been genuinely inspiring.

In-house Creative Designer — Kingston Technology & HyperX

04.2014 - 08.2019  »  London, UK

HyperX EMEA brand guardian. As a key player in the creative team, I delivered digital and social media campaigns from brief to consumers in partnership with stakeholders across B2C and B2B markets. Always full hands-on on every aspect of projects, from managing digital, social media, retail and print projects across EMEA to liaise with external suppliers. Photographer for lifestyle images, talents and content for new products. Took on board and provided guidance to several junior members of the team.

Graphic Designer & Art Director — Freelancer

2004 - To date  »  Italy & UK

As a freelance professional, I take a hands-on approach, leading projects from conception to execution, providing strategic creative direction, and actively guiding design. I collaborate with a diverse range of local and international clients on branding and advertising projects.

Notable clients: AKQA London, Oxford University Press, Nesta NGO UK, United Nations, Ghara London and Doria Hotels.

Store Manager — L’Altramela Apple Premium Reseller

2009 - 2013  »  La Spezia, Italy

Worked to give customers the best Apple store experience: purchase, IT assistance and training. Allowed me to get knowledge of customer needs and build more personal client relationships. Designed print ads for the store and managed social media networks to improve brand awareness.

Art Director — Bates, TBWA and Arnold (now Havas)

2002 - 2008  »  Milan, Italy

I started my career in advertising agencies next to some of the best creative directors. I worked on print and TV campaigns for national and international clients, art directing photo and video shoots, and won new clients pitches.

Notable clients: Three, Jack Daniel's, Geox, Lafarge, Honda, Acqua Lete, ProfessioneCase, Corriere della Sera, Montana and other Italian FMCG brands.

— skills

Concept thinking, art direction, branding and photography. Adobe CC on Mac or PC. Proficient with Photoshop, Illustrator and InDesign. I also have working knowledge of After Effects, Premiere, Final Cut Pro and CInema 4D.

With a passion for tech and art, I’m always open to learning a new skill, craft or software.

— education

Accademia di Comunicazione — Milan, Italy

BA in Advertising Art Direction

School of Visual Arts — New York City, USA

Continuing education course on Advertising

Languages

Italian (native), English (fluent), French and HTML.

I'm a London-based multidisciplinary designer with a focus on creative strategy and brand identity, with a passion for typography. Currently working at VCCP London.